If you don’t have a financial content licensing strategy for millennials, you need one. They're 75 million strong, they already have $3 trillion in investable assets and they're just hitting their big earning years. Over the next decade, they'll inherit another $10 trillion, and $20 trillion more after that.
If you're going to be viable then, you have to engage them now. But millennials don't engage with financial content as the earlier generations do. They look for a new kind of financial content that teaches as it entertains. CentSai’s 1,700 pieces of innovative financial content are explicitly built for millennials, and our gamified tools and calculators take engagement to the next level.
After three years of testing, we’ve built a library of financial content and tools available for licensing that are informative, authentic, relatable — even binge-worthy. Our “arc of engagement” applies the social style of millennials to a full range of formats, telling personal financial stories in ways that dissolve the barrier between younger consumers, and the financial knowledge that helps them thrive.
Most of our content is created by millennials, for millennials, about millennials, and is thoroughly reviewed by experts for accuracy. It works on its own terms or blends seamlessly into client sites, via iFrame, API, direct feed, FTP, and other methods. We apply your branding, or ours. And from content selection to site integration, you set the timeframe.
CentSai writers, contributors and editors start conversations. CentSai readers, in social media hangouts, help them take off.
CentSai financial content licensing topics cover career, marriage, relationships & money, entrepreneurship, financial planning, investing, student loans, children & money, financial mistakes, financial literacy, lifestyle, financial wellness, and a host of other subjects. Each story cycle follows an “arc of engagement”:
The CentSai Library, refined and tested, includes 1,700+ pieces — tools articles, videos, CentSai expert thought-leadership, podcasts, social media content, quizzes, plus new forms our team invents — whatever our community tells us works best to get our stories (and messages) across.
Whether you’re offering investment advice, selling insurance products, or marketing a new fintech platform for the financial wellness industry, you’ll find CentSai’s content ideal.
The Digital Generation demands a new kind of financial information. CentSai’s nearly 1,800 pieces are built and tested for them — quizzes, personal stories, podcasts, videos, and next-gen calculators.
If you’re a single user, follow the three steps below to review our basic packages. Select the topics and pieces that interest you — no credit card information and no commitment. It just helps us to know what you’re looking for.
If you’re a single user, follow the four steps below to review our basic packages. Select the topics and pieces that interest you — no credit card information and no commitment. It just helps us to know what you’re looking for.
Arindam started his career as a sports writer in his teens in Kolkata where he grew up. Once out of college (St Xavier’s College), with a business degree, he joined The Economic Times in India, spending three years as an editor and a reporter.
He joined Reuters news agency in Bombay in 1994 and the next 12 years he moved to New Delhi, London and then New York where he wrote on a variety of business and finance areas. In 2006 he joined the Dow Jones group in London, writing the Heard On the Street column for the Wall Street Journal and Dow Jones Newswires. He subsequently moved to New York as a deputy managing editor, launching new products for investment bankers and consultants. After a brief stint of over year as head of content at consulting firm Greenwich Associates, Arindam started plotting his entrepreneurship track, researching on how finance and economics could be simplified for the common man. Months later, CentSai was born.
Arindam holds an MBA from New York University’s Stern School of Business, post-grad degrees in Applied Economics and Journalism, and is also a Chartered Alternative Investment Analyst.
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Plain Language; Educational Purpose.
CentSai’s purpose is to promote financial literacy. Experts should assume site users have little or no financial background. Blogs and postings should be written in plain language appropriate for an audience with little or no financial knowledge. Complex financial terminology and jargon should be avoided. Terms other than very basic terms should be defined.
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Experts may repost elsewhere blogs submitted to CentSai not sooner than 48 hours after posted on CentSai, proved that they include the tag “Originally posted on centsai.com” with each and every reposting.
By posting Content that has previously been published elsewhere, or which Expert did not personally create, Expert represents and warrants that it has the rights and licenses to publish such Content, and shall provide proof of such upon request.
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