If you don’t have a financial content licensing strategy for millennials, you need one. They’re 75 million strong, they already have $3 trillion in investable assets and they’re just hitting their big earning years. Over the next decade, they’ll inherit another $10 trillion, and $20 trillion more after that.
If you’re going to be viable then, you have to engage them now — but millennials don’t engage with financial content as the earlier generations do. They look for a new kind of financial content that teaches as it entertains. CentSai’s 1,700 pieces of innovative financial content are explicitly built for millennials, and our gamified tools and calculators take engagement to the next level.
After three years of testing, we’ve built a library of financial content and tools available for licensing that are informative, authentic, relatable – even binge-worthy. Our ‘arc of engagement’ applies the social style of millennials to a full range of formats, telling personal financial stories in ways that dissolve the barrier between younger consumers, and the financial knowledge that helps them thrive.
Most of our content is created by millennials, for millennials, about millennials, and is thoroughly reviewed by experts for accuracy. It works on its own terms — or blends seamlessly into client sites, via iFrame, API, direct feed, FTP, and other methods. We apply your branding, or ours. And from content selection to site integration, you set the timeframe.
CentSai writers, contributors and editors start conversations. CentSai readers, in social media hangouts, help them take off.
CentSai financial content licensing topics cover career, marriage, relationships & money, entrepreneurship, financial planning, investing, student loans, children & money, financial mistakes, financial literacy, lifestyle, financial wellness, and a host of other subjects. Each story cycle follows an ‘arc of engagement’:
The CentSai Library, refined and tested, includes 1,700+ pieces — tools articles, videos, CentSai Expert thought-leadership, podcasts, social media content, quizzes, plus new forms our team invents — whatever our community tells us works best to get our stories (and messages) across.