Taking the Fear Out of Finance
We believe that financial wellness starts and ends with you.
You will be faced with a myriad of financial decisions in your life: buying your first home, determining what type of insurance you need, planning the cost of a family, and preparing for retirement – just to name a few.
CentSai brings actionable, relatable tips via real-life stories and expert interviews.
The seeds of CentSai — a play on the Japanese word sensei, or teacher — were sown after the 2008 financial crisis. Cofounders Arindam Nag and Doria Lavagnino, entrepreneurs and journalists, saw the drastic impact of the ‘fine print’ economy on everyday people.
Understanding your money should not be hard. CentSai gives you information and product choices to empower yourself.
We believe that storytelling paired with action is the most effective way to teach personal finance. That’s why our articles, written by real people with expert tips, will resonate. Our robust team of writers, contributors and editors is only the starting point of the conversation. Our goal:
Our unique round-up of experts, or financial “senseis” will give you another perspective on your finances. And our videos and quizzes are fun. Consider us your 24/7 money friend.
If you need to buy a financial product, we consider ourselves an honest enabler. You will find recommendations for mortgages, student loans, credit cards, robo-advisors and the like on our resources pages, ultimate guides and buyer's guides.
For full disclosure, we do receive a small commission if you decide to buy a product through our affiliates or our sponsored content. We only include products we can stand behind, 'cause hey, we need to keep the lights on!
We are as much about the wellness part of the equation as the financial. Here you will not find spreadsheets or formulas, but real-life examples of how your money mindset can help you reach and surpass your goals.
If you have an idea for us, we’d love to hear from you.