Liran is the founder and CEO of Debitize, a NYC-based financial technology startup. Our mission is to improve financial wellness by automating good financial habits, starting with credit card spending. Debitize makes it easy to use credit cards responsibly by combining the discipline of a debit card - so users can build credit and earn rewards without worrying about overspending or missing a payment. Prior to founding Debitize, Liran was an Executive Director at JPMorgan where he spent 9 years developing, structuring, and marketing derivative products. He also helped form JPM's Cross-Asset Marketing team which was responsible for multi-asset products and trade ideas. Liran graduated with a Masters in Financial Engineering from the Haas School of Business at UC Berkeley, and has a BA in Economics and Molecular & Cell Biology, also from UC Berkeley.